Variant Swatches for Shopify Merchants
If you’re managing multiple color variants as separate products, this app is for you. Group products and display them as swatches on your product and collection pages. This grouping structure creates separate, indexed product listings, which enhances your store's search visibility. Select the perfect display using color, button or image swatches. Quickly configure color options with smart auto-detection, and control the swatch appearance using the native customizer - no coding required.
- Designed with performance-friendly implementation
- Maintain Site Health and Performance
- Reduce Operational Setup Time
- Design Control without Coding
- Increase Conversions and AOV
GROOPIE began as a response to a simple, yet specific, customer request: an easy way to display color swatches for product variants on Shopify stores. This challenge sparked the idea for an app that would help merchants manage and group individual products as variants, displaying them as swatches - ultimately making online shopping easier and more visually engaging for their customers.
Within just six months of launching, GROOPIE reached its first 100 installs - a milestone that reflected real value for merchants. Shortly after, we earned the “Built for Shopify” badge, signaling our commitment to quality and merchant trust.
GROOPIE’s founder, Shahen Babayan, is a software engineer with deep experience in building scalable digital products. As the founder of GIE systems, Shahen has led technical teams and helped businesses grow their digital presence with tailored solutions. His passion lies in using technology to solve real problems and empower merchants to succeed online.
